Clothes + Footwear

Shopping for baby clothes can be overwhelming, but parents should focus on purchasing practical soft basics. Remember: it's important not to over-buy before they're born, since babies tend to grow very quickly. Purchasing a mix of newborn and 0-3 month sizes is your best bet, and you'll need a selection of bodysuits to act as the essential building block of their wardrobe. Bodysuits, babygrows and all-in-ones simplify quick nappy changes, while baby clothes with features like wide neck openings and snaps make dressing them in the morning easier. In addition, newborns need hats, socks, and mittens for temperature regulation. Soft scratch mittens or fold-over cuffs are designed to prevent them from scratching.

You should dress your baby based on the temperature and the activity, but ultimately, the style is up to you! You should have all the basic pieces for their outfits: shirts and tops, shorts and trousers, plus all-in-ones and bodysuits. Stretchy soft pants and leggings can help babies to move their legs freely during playtime. Cardigans or lightweight jumpers are ideal for changing temperatures, but if it's cold outside, they'll need a coat before they can go out and explore the world. You'll also need to consider adding weather-appropriate accessories like hats, mittens, and sunglasses.

Natural materials used in baby clothes like organic cotton and bamboo are ideal for sensitive skin. Luckily, we stock a wide range of baby clothing made with natural and organic materials to keep your child comfortable year-round, from morning til bedtime.

As heat waves become more common, it can be challenging to know how to dress babies for warmer days and nights. For temperatures 16°C to 20°C, use a vest and sleepsuit, but if the temperature of your home is around 20°C to 24°C, they may be more comfortable sleeping in just a nappy. If your baby's chest or back feels hot, their hair is sweaty, or their skin or clothes are damp, they may be at risk of overheating.

Give your little one's developing feet room to breathe and grow by opting for barefoot as much as possible in the early stages of development, except for protection from the cold. Look for lightweight and flexible shoes with minimal structure. As your child takes their first steps, choose shoes that provide light support and allow for easy movement. Look for ones that are soft, lightweight, and have a flexible sole. Toddlers need good support and stability with a reinforced toe box to protect little toes. Look for shoes with a non-slip sole for added safety during playtime.

Getting your child’s feet measured in-store by a trained fitter is a great way to make sure you’ve got the correct shoe size when shopping for their growing feet. Around the age they start to walk, their feet can grow very quickly—up to two whole sizes in a year! Regular sizing checks are important as they get older. Check that your child’s shoes fit properly every 1 to 3 months up to the age of 3 years, every 4 months between 3 and 5 years and every 6 months for children aged over 5.

Non-slip socks and booties are the perfect choice for your newborn's feet, but only to keep them from getting chilly when it's cold. Make sure to keep an eye on the fit as regular washing can shrink them, and your baby's feet will outgrow them quickly. When it's warm outside, outdoor surfaces become a great playground for your little one. When your newborn is still developing, encourage bare feet to strengthen their balance and coordination.

Children's feet grow an average of two sizes per year during their first four years of life. That's why it's important to regularly check their shoes every eight weeks to ensure a proper fit. Keep in mind that every child grows at their own unique pace. Don't let poorly fitting shoes slow down your little one's growth and development.

Yes, babies and toddlers should wear sun hats in warm weather to protect the extra delicate skin on their head and face from sunburn. Babies 6 months and older should also use broad-spectrum, mineral-based sun cream products with SPF 30 or higher when they're in the sun. Babies under 6 months should instead be kept in the shade and dressed in protective clothing.