Welcome to the family
Take a closer look into what makes us an award-winning, trusted independent retailer and the story behind Natural Baby Shower over on our Journal.
Inspired by their time in New Zealand, founders Vics + Clifton wanted to provide parents with natural and sustainable baby products that were the very best for parent, baby and the planet, all under one roof.
In 15 years, we have grown from a team of 2 at the kitchen table to a team of over 75 employees at our HQ in Bracknell. Now home to over 125 of your favourite and trusted baby brands.
We're a trusted award-winning retailer offering environmentally-friendly, long-lasting products and giving support at every stage of the parenting journey through our tailored guides and 5 star, personal service.
We research every brand and product before we sell it, to ensure they are one’s families can trust.
We are proud of our expert customer service team who are always on hand to help answer any questions and offer their expert advice.
We want you to be able to shop with us with confidence so we offer a seamless and hassle-free 90-days returns process.
For extra peace of mind we offer our standard warranty on all our products against fault and breakage.
All our packaging is sustainable and recyclable and we use only the essential amount with no space waste inside boxes.
We're rated 5 stars for our excellent customer service, delivery, aftercare and wide product range.
We ask real parents to do real reviews on our products to ensure they really are best for baby and best for you.
Earn points with every purchase you make, then turn those points into money off your next purchase.
Windlebrook House, 55 Guildford Rd, Bagshot Surrey GU19 5NG
