ARTICLE by Sophie Peterson

iCandy Pushchairs Now Available at Natural Baby Shower

 |  Reading time: 5 minutes
B_for_Blog | Natural Baby Shower

We’re so excited to announce that iCandy has joined the NBS family and two of their most-loved products, the Peach 7 Pushchair and the Orange 4 Pushchair will now be available with us.

If you’re not familiar with iCandy and their eye-catching products, let’s take a closer look at who they are, their core principles and how their brand and values align with our own.

Who are iCandy?

iCandy strives to be your parenting companion from day one, supporting you every stroll of the way throughout your parenting journey.

Growing from its roots in London’s fashion design and manufacturing scene, iCandy has been owned and directed by the same UK family for nearly 90 years. It is now in its fourth generation who are still focused on bringing the best of British design, innovation and engineering to the parent and nursery industry.

iCandy have four core principles: Quality, innovation, heritage and style. These principles drive their desire to create products that blend style and beauty on the outside, with perfect engineering and functionality within. Each and every iCandy product is built to provide the highest possible standard of safety, quality and innovation, while reflecting their customers’ individual styles.

Quality

iCandy is proud to say that providing the highest levels of quality and safety is integral to who they are. They have rigorous testing facilities that ensure every component of their products is built to last. When you choose an iCandy to take care of your little one, you can rest assured that you’re choosing the very best.

Heritage

iCandy was established in 1933 in London’s fashion district. Almost 90 years later, it is still a family run business. They recognise that their responsibility extends beyond factory walls and are serious about looking after the wellbeing of families at every stage of their parenting journey.  

“iCandy is a family business, and our business is families.”

Innovation

Innovation is at the heart of everything they do at iCandy. They have a UK-based design team who refuse to accept limitations and are dedicated to creating products that push boundaries and go above and beyond the products on offer today. Their commitment to creating groundbreaking products has earned them two Queen’s Awards for International Trade and Innovation.

Style

iCandy was born in the fashion and design scene in London, so it’s no surprise that style is evident in everything they do. Their products are crafted with stunning styling, premium materials and modern aesthetics that make them instantly recognisable on the streets. Their team is dedicated to creating pushchairs that are the perfect blend of high-tech sophistication and smooth living.

Charity Partnerships

Just like us at NBS, iCandy recognise their responsibility to look after the well-being of families at every stage of the parenting journey, as well as caring for the wider community.

They are proud to continually raise funds for Great Ormond Street Hospital, of which go towards the hundreds of poorly children who arrive there every day as well as helping them continue their work as the UK’s largest dedicated funder of child health research. iCandy have raised and donated over £100,000 to Great Ormond Street Hospital and will continue to give what they can.

They also partnered with The Lullaby Trust with their iCandy Peach 7 pushchair which has a carrycot that can be used as a safe sleep space for newborns. Together they raise awareness of safer sleep and reach families by sharing useful sleep advice and support.

Finally, iCandy show their support for an equal and more inclusive world by partnering with Just Like Us, the LGBTQIA+ young people’s charity that empowers young people to champion equality and inclusion within schools.

iCandy Products

Two of iCandy’s gorgeous products will be joining our pushchair collection here at NBS, the Peach 7 and the Orange 4. Allow us to introduce you…

Peach 7

The iCandy Peach 7 is made for growing families who are looking to stroll with timeless style, premium comfort and luxurious materials. It’s the perfect pram for first time parents.

The Peach 7 is a sophisticated travel system that can be used from day one thanks to the spacious carrycot, which can also be used for overnight sleeping. It can also convert into the iCandy Peach 7 double or twin in a matter of seconds.

Every element of the Peach 7 has been crafted to guarantee perfection in every way from functionality to safe and comfort. Famous for its one-handed fold, integrated carry strap and fashionable look, this stroller is with you every step of the way with puncture proof tyres to give your little one a smooth ride whatever the terrain.

Product highlights:

  • Suitable from birth and overnight sleeping
  • Converts from a single to double pushchair
  • Travel system ready
  • Parent and world facing
  • One-handed seat recline
  • Water repellent, SPF50+ sun canopy
  • Puncture proof tyres
  • Adjustable handlebar
  • Spacious under seat basket (holds up to 10kg)
  • Compact, freestanding, one-handed fold
  • Handy carry strap

Orange 4

The iCandy Orange 4 is the ultimate parenting companion and is ready to take on any adventure, by your side every step of the way. This stroller is reliable, multi-functional and compact and can be used as a single or a double straight out of the box.

The Orange 4 features smooth suspension and excellent manoeuvrability to enhance your everyday life and provide ultimate convenience and comfort that the whole family will appreciate.

The water repellent, breathable canopy has mesh ventilation for extra breathability. The chassis is lightweight and streamlined with a super spacious basket making it the perfect sturdy stroller for parents who are always on the go.

Product highlights:

  • Single to double ready
  • Luxury fleece-lined carrycot
  • 30 different configurations
  • UPF50+, water repellent canopy
  • Spacious under seat basket holding up to 10kg
  • One touch five-point safety harness

We are so excited to have iCandy join the Natural Baby Shower family, and we are already so in love with both the Orange 4 and the Peach 7.

Discover our full iCandy collection and get ready to stroll in style.