It's Natural Baby Shower's 17th Birthday
Happy 17th Birthday Natural Baby Shower! We’ve come such a long way together the past 17 years, and it’s a good time to stop and reflect on our many successes, as well as the many challenges we’ve had to overcome to get here.
As you may know, we were founded by Clifton Vaughan and Victoria Hampson, born from inspiration during their travels around New Zealand. They welcomed their first child, Dylan, and then had a dream to create a place where parents could get the very best natural, sustainable and premium baby products all under one roof, something that wasn’t available in the UK at the time.
Clifton and Vics started their business from their kitchen table, just a team of two passionate parents and a commitment to providing the very best products that are always best for baby, parent and planet. Seventeen years on, Natural Baby Shower is a team of over 70, stocking over 140+ eco-friendly baby brands, and operating from a state-of-the-art 43,000 sq ft home in Bracknell that has its own on-site warehouse.
Back in 2015, we opened our stunning store in Bagshot which is home to an array of baby and parenting essentials. Our store is the perfect hub to showcase products and offer a premium shopping experience with our team of fabulous nursery specialists. We also launched our video service where our customers can call our store virtually through a one-way video call and get the advice and recommendations they need from the comfort of home.
A lot can happen in 17 years, and we faced many challenges along the way. But we’re proud to look back and feel proud of how we coped and came out the other side stronger than ever.
To cut a 17-year long story short, here are 17 things we’re proud of over the years:
- Opening our stunning Bagshot store in 2015
- Making £100 million in sales just in the last five years
- Hitting one million customer orders in 2024
- 20,000 5* Trustpilot reviews
- Moving into our eco-conscious Bracknell HQ
- Growing from a team of 2 to a team of 70+
- Hitting 100k followers on Instagram
- Collaborating with and donating to multiple local charities
- Growing our TikTok and getting over 33.6 million views in the last year
- Growing our business by 70% during Covid
- Visited by the Mayor of Bracknell in 2024
- Our founder Vics was recognised in the E2EFemale 100
- Won awards including Parenting Brand of the Year and Best Independent Retailer of The Year
- Multiple features in national and trade publications
- Cutting down our customer service live chat response time to one minute
- Collaborating with over 370 brands
- Publishing over 720 blogs providing advice and recommendations for parents
Thank you so much for being part of our journey, we wouldn’t be here without our wonderful family of loyal parents, grandparents, friends and little ones.
We are looking forward to spending the next 17 years and beyond together.
Before you go, here’s a message from our founders: “We are beyond proud of what the NBS family has achieved in the last 17 years. In many ways, our children and our businesses have a lot in common. They both came from nothing but love, they both consume all our energy, they lead to sleepless nights, they demand every scrap of our attention and focus, and they sometimes make us want to scream or give up. But then we get to watch them grow, and we get to watch them thrive, and one day we get to take a step back and feel an overwhelming sense of pride and admiration for what they’ve become. Happy Birthday Natural Baby Shower.”
As a special birthday gift, we will be offering £17 off orders over £200, explore our new in collection and claim your offer now.
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