Our Vetting Process: The Care Behind Every Choice

We know that shopping for your little one can feel overwhelming. With so many baby products out there, it’s hard to know what’s truly safe and worth your trust. That’s exactly why we take product selection seriously, because when it comes to your baby (and the world they’ll grow up in), only the best will do.

At Natural Baby Shower, every single product we stock has been personally vetted by real people - parents, experts, and team members who care just as much as you do. We don’t just take a brand’s word for it; we dive deep, checking everything from materials to manufacturing practices to ensure that what we offer is safe, sustainable, and practical for modern families.

Our Vetting Process

1. We Do the Research So You Don’t Have To

Before a product makes it onto our website, we dig into the details, from manufacturing methods to safety certifications, and beyond. We look for products that meet the highest standards for safety and sustainability. If a product doesn’t align with our values, it doesn’t make the cut.

2. We Test, Touch, and Try

We’re not just reading labels, we’re getting hands-on with every product. Our team (many of whom are parents themselves!) research and, where possible, tests products to ensure they meet our expectations for quality, durability, and usability. From the softness of an organic cotton baby grow to the sturdiness of a stroller, we check the details so you can shop with confidence.

3. We Prioritise Sustainability

We believe in leaving the planet better for future generations, which is why we prioritise brands that are making a difference. That means:
✔️ Organic and non-toxic materials - no harmful chemicals or unnecessary additives
✔️ Sustainable production - ethical sourcing, and minimal environmental impact
✔️ Eco-friendly packaging - reducing plastic waste and choosing recyclable or biodegradable options

4. We Listen to Real Parents

Your feedback matters. We’re constantly refining our selection based on what parents love (and what they don’t). If something doesn’t hold up to real-life parenting demands, we take that seriously.

Why It Matters

With Natural Baby Shower, you’re not just buying baby essentials, you’re making a choice to support ethical brands, protect your little one from harmful materials, and shop more sustainably. And the best part? You don’t have to spend hours researching—we’ve done the work for you.

So when you shop with us, you can feel confident knowing that every product has been thoughtfully chosen, carefully checked, and lovingly approved by real people who care.

Because when it comes to your baby and their future, only the best will do.