ARTICLE by Charlotte Gelstharp

Sleepyhead Change Their Name To DockATot

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B_for_Blog | Natural Baby Shower

Sleepyhead of Sweden, the brand we all know and love, are rebranding to DockATot.

DockATot is the name most of the world knows them by, if you have ever been to America you may have noticed that they call what we know as Sleepyhead under the DockATot name. This is a move that will merge the two divisions of the business under one name. By rebranding and merging the two brands, it will create a simpler and singular brand name that will bring together the community of loyal fans of the brand.

Sleepyhead Change Their Name To DockATot

They will still offer you the finest quality baby and nursery accessories in the most beautiful designs and fabrics, just with a new name.

Like the Sleepyhead pods, DockATot docks are still…

  • Produced in Europe with the greatest care
  • Lovingly made from the finest quality Oeko-Tex certified materials, guaranteed to be soft and gentle on your child’s skin 
  • Available in the most wonderful choice of beautiful patterns and designs to complement your home interiors.

Same great products that we all love, simply under a new name. New year, new name!

 Sleepyhead Change Their Name To DockATot

A note from DockATot founder –

When I launched Sleepyhead of Sweden in 2006, I never imagined that my pod design would eventually turn into a global brand. I created the pod out of necessity to provide a safe place for my child when I couldn’t hold him. Thus, a versatile baby lounger was born to help parents safely feed, soothe, and bond with their baby. In 2015, we launched our products in the United States under the brand name DockATot. What started out as a completely unknown product in the U.S., has grown into a must-have for new parents. To date, Sleepyhead pods and DockATot docks have been treasured by more than one million families and have received design awards and press aclimats around the world.

It has been humbling to see the overwhelming support from our communities as both Sleepyhead and DockATot have grown. It is with great excitement that we usher in a new chapter and Sleepyhead adopts the name of our sister brand, DockATot. Embracing a singular brand name will bring together our loyal community of parents and caregivers. Our commitment to creating safe and beautiful products using carefully sourced materials remains the same. We can’t wait to grow with you and welcome you into the DockATot family.

With love,
Lisa

What is a DockATot?

They’re award-winning multi-functional baby loungers loved by parents around the world for use in the nursery, home and beyond. The DockATot dock creates a comfortable and soothing environment for your baby to enjoy supervised play and rest. It reinvents the womb environment, maintaining a comfortable microclimate that helps babies to feel safe and calm. 

Sleepyhead Change Their Name To DockATot

New designs

It’s not just a new name that they have announced. DockATot have also just released some beautiful new prints and designs created with Morris & Co that we can’t get enough of! They all feature the timeless luxury style of William Morris and the 19th century Arts & Craft movement.

Shop the whole collection here >>

 

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