The Mum Ribbon Movement: Empowering Breastfeeding Mothers Everywhere
Supported By Anna Mathur & Ferne McCann, Championed by Pippeta
Celebrating World Breastfeeding Awareness Week (1 – 7 August 2024)
A staggering 1 in 4 women experience perinatal mental health issues, with 70 percent hiding or downplaying their struggles. This Breastfeeding Awareness Week, Pippeta is proud to partner with celebrity advocates Ferne McCann and Anna Mathur to launch the Mum Ribbon Movement, an initiative designed to support and uplift breastfeeding mothers.
Understanding the Mum Ribbon Movement
Renowned psychotherapist and author Anna Mathur, known for her original ribbon movement that inspired countless mothers to connect and support each other, shares her excitement for this new chapter. "Maternal mental health issues are on the rise, often exacerbated by loneliness and a lack of support. Breastfeeding can be both beautiful and challenging. By taking the pressure off mums, we give them permission to accept help and feel supported rather than judged. The smallest acts of kindness and understanding can significantly impact someone's day."
A Message from Ferne McCann
Celebrity mum of two and breastfeeding advocate Ferne McCann has been collaborating with Pippeta this year and fully supports the Mum Ribbon Movement. "As a mother, I’ve experienced the ups and downs of breastfeeding. Pippeta’s Mum Ribbon Movement is a beautiful way to acknowledge our shared experiences and support one another. By tying a ribbon, we create a community of strength and understanding. I am proud to be part of this movement and encourage all mums to join in."
How You Can Get Involved
Pippeta invites all breastfeeding families to participate in the Mum Ribbon Movement. It’s easy to get involved—simply tie a ribbon to a meaningful location, such as a handbag or pram, to show your willingness to connect, share a nappy, or offer breastfeeding advice.
By using the hashtag #PippetaMumRibbonMovement and tagging @mypippeta and @annamathur on social media, you can share your stories and contribute to a supportive community.
Expanding the Support Network
Pippeta's vision extends beyond just mothers. The Mum Ribbon Movement aims to involve partners, grandparents, family members, friends, and caregivers, encouraging them to show support, share experiences, and foster connections.
About Pippeta
Pippeta offers a range of award-winning, hands-free breast pumps designed to support you on your breastfeeding journey. Each pump purchase includes free lactation support from a fully qualified Lactation Consultant, ensuring comprehensive support for you and your baby.
Designed for comfort, Pippeta pumps feature soft, flexible silicone breast shields that conform to your breast shape, reducing discomfort and soreness often associated with traditional flanges. With a long use time of 90-100 minutes and a charging time of just 2.5 hours, you can pump without interruptions. The 180ml bottle capacity ensures you have enough milk for your little one daily.
Pippeta’s innovative Original LED and Compact LED pumps adapt to your unique rhythm, providing a gentle and subtle pumping experience. The whisper-quiet operation makes it a discreet ally, allowing you to embrace every aspect of motherhood.
Join us in celebrating World Breastfeeding Awareness Week and become part of the Mum Ribbon Movement. Together, we can create a strong, supportive community for breastfeeding mothers everywhere.
For more information about Pippeta and the Mum Ribbon Movement, visit their website and follow them on social media.
#PippetaMumRibbonMovement #BreastfeedingSupport #MaternalMentalHealth #CommunitySupport #BreastfeedingJourney
Explore more articles
