Top Parenting Trends for 2025
Now the new year is firmly upon us, it’s time to look ahead and predict what we think will be the top parenting priorities and trends to look out for this year.
We asked our social media followers of over 110k what they think will be most popular for parents this year, from sustainability to health and wellness, to gadgets and compact strollers.
Keep reading to find out the results of the polls as well as some top product and brand recommendations to help you keep up with the trends.
Top Parenting Trends
Sustainable Parenting
We were pleased to discover that 45% of our survey respondents believe that sustainable and ethical parenting will be a top priority for parents and families this year. This aligns with a broader movement towards greener and more thoughtful living and a stronger focus on eco-friendly products and practices.
We at Natural Baby Shower started from a passion for ethical parenting and we carefully consider the brands we work with to ensure they share our strong values and belief that if you buy well, you only need to buy once.
We hope that parents do continue to shop more considerately this year and invest in reliable products that grow with their little one. From reusable nappies to sustainably sourced furniture and products made from organic materials, by investing in top quality products that last, parents are able to reduce their impact on the environment by cutting down on waste.
For those parents looking to make some positive changes to the way they shop, we work with over 130+ incredible environmentally conscious and purposeful brands that share our dedication to always being best for baby, parent and planet. Let’s recommend a couple…
We recommend…
KAOS is a brand that’s so close to our hearts and they are committed to finding ways to reduce their impact on our planet. Their popular Klapp Highchair is reliable, sleek and is also designed to grow with your child, so it’ll be at your family dinner table for years, carrying your little one from day one well into their childhood.
The recycled edition of the Klapp is made from 100% consumer waste and has a 63% lower climate impact compared to a highchair made from plastic.
You can’t go wrong with Bugaboo, they are experts in making high quality baby products from car seats, to pushchairs, highchairs and travel cots. You can trust that anything you buy from Bugaboo will last for years and will be made from high quality materials.
Bugaboo is also a B Corp, meaning they are dedicated to leading the way in sustainable and responsible practices. From taking care of their employees, to launching circular services and using sustainably sourced materials, Bugaboo are driving towards net zero by 2025 by considering their environmental impact at every stage.
Health and Wellness
23% of poll voters believe that a shift towards prioritising mental and physical wellness for the whole family will be popular this year.
It’s great to hear that families are looking to get active this year and commit to a healthier lifestyle. There’s a huge number of benefits to moving, and, according to the British Heart Foundation, just 11 minutes a day of moderate physical activity such as a brisk walk, will lead to a longer life and reduces risk of disease.
As well as the physical benefits of walking, it also has a great impact on mental health and has been proven to improve people’s moods, helps them feel more positive and reduces stress. Parenting can be stressful, and has a huge impact on your body, sleep and mind, so anything you can do to boost your mood, and lower stress will make a massive difference to daily life.
So, whenever you can, get outside in the fresh air as a family for picnics, walks on the beach, bike rides, runs or a quick trip to the local park.
We recommend…
For active families who love to run, we would recommend the CYBEX Avi Spin Stroller that is designed to give you all the flexibility a modern, active family needs from day one.
The front swivel wheel means unmatched manoeuvrability and dexterity to navigate tight corners, and it can also be locked in place for running or rougher terrains. This stroller is the perfect blend of style, functionality, flexibility and comfort to make outdoor adventures that little bit easier.
It’s not just you parents that should get moving, it’s important to encourage your little one to stay active too. With the award-winning Scoot and Ride Highway Kick 1, your little explorer won’t ever want to stay still.
Available in a range of fun colours, this scooter is the perfect way to help your little one release some energy and get outdoors.
Technology and Gadgets
The parenting world is far from what it used to be. We now have access to a world of cool gadgets and technology that lead to smarter, safer parenting. Our surveys showed that plenty of modern mums and dads are moving towards smart technology and are excited to see what new innovations come out this year to make their lives easier so they can prioritise spending quality time as a family.
From pushchair rockers to baby monitors, sleep aids and bottle sterilisers and food processors, there are a number of gadgets we would recommend to parents who are interesting in living smarter.
We recommend…
Owlet Cam 2 and Dream Sock Set
If you’re on the lookout for a baby monitor that does it all, then we highly suggest investing in the Owlet Cam 2 Dream Sock Set. This innovative monitor allows parents to see, hear and know that their little one is healthy and happy as can be.
These products allow you to view and track your baby’s pulse rate, oxygen levels and sleep patterns, as well as having a HD video stream live to your phone. This gadget gives you the peace of mind that your baby is dreaming sweetly, allowing you the time to spend quality worry-free time together as a couple which is all too rare after your new arrival.
The Glow Dreaming Glow Sleep Easy combines every feature you or your little one needs to get some well-deserved sleep. This device glows with a red LED light to boost your baby’s natural melatonin levels and combines this with pink noise to prevent wakeups and keep them in a deep, slow wave sleep.
Personalised Learning Styles
Another trend that we expect to see more of this year, is a more tailored approach to how children learn and grow. We have noticed that parents are seeking out products that cater to their child’s own unique developmental needs.
Every child is different and learns and grows in different ways, which can’t always be given at school, so parents are discovering the best ways to help their little ones learn what they can at home to help aid their development and help them to thrive.
We recommend…
Maxi-Cosi Toucan Learning Tower
The Maxi-Cosi Toucan Learning Tower creates a safe environment for your little one to follow their curiosity and learn through exploration. It has a learning tower mode so your little one can join the kitchen fun, as well as integrated blackboard, table and chair and stepping stool. However your little one loves to learn, this Toucan gives them the tools they need.
A great way to learn is through seeing and exploring the world, and Hoppstar cameras are there for children who want to use their independence to capture the world as they see it. Aside from helping improve motor skills, these funky cameras are great for development and helping to keep your child active and curious about the beautiful world around them.
Compact Strollers
We asked our followers on LinkedIn which strollers they think would be most popular this year, and compact strollers came out on top. Compact strollers are ideal for families who are limited on storage space, as well as active families who love to travel and get out on adventures and trips away.
We have a range of excellent quality compact strollers that are practically perfect and perfectly practical.
We recommend…
The Joolz Aer+ Stroller is the ultimate compact travel companion that is designed to make getting away as light and easy as possible. Weighing only 6kg and folding small enough to fit in the overhead compartment on a plane, you can rest assured that this pushchair isn’t going to hold you back.
The Stokke YOYO3 is a versatile and reliable stroller that is designed to grow with your child from six months into toddlerhood. It has been designed to provide daily comfort as well as boasting a super compact design and speedy folding and unfolding. This stroller can be stored away neatly in the smallest of spaces and can come with you to see the world wherever the journey takes you.
360° Car Seats
It seems that convenience is key this year, from parents looking for gadgets, space-saving strollers and 360-degree swivel car seats. Swivel car seats make getting in and out of the car as smooth and stress free as possible, without needing to bend over and strain your back while your little one wriggles away.
These car seats also mean that when it’s time to transition from rear to forward facing travel when your child is grown up enough, there’s no need to purchase a new seat, base, or even reattach the seat.
Here’s a couple of 360 car seats we suggest to help you get on the move quicker this year…
We recommend…
The Maxi-Cosi Pebble 360 Pro is a must-have car seat for parents who are looking for convenience, comfort and safety all in one stylish package. This car seat is made with revolutionary SlideTech technology to let you effortlessly lock, slide, spin and go with just one hand. It also keeps your little passenger comfortable with three recline positions and comes with G-Cell Side Impact Protection for ultimate safety.
The Joie i-Spin 360 lets you spin your little one rearward, forward and every which way with just one hand, so getting in and out of the car couldn’t be easier. For Joie, keeping your little one safe and secure on the road is the most important factor in car seat design, so they have fitted the i-Spin with i-Size security, Guard Surround Safety and Smart Ride lock-off. You’re free to keep your eyes on the road with peace of mind that your precious cargo is protected and comfortable.
So, whichever trend you’ll be hopping on this year, whether you’re looking to minimise your footprint, invest in your family’s health and wellness or invest in some cool gadgets or convenient travel solutions, we wish you a happy and positive year of making memories and we would love to be part of your journey.
If you’re looking to explore more of our trending products and brands you can browse our trending collections.
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